Suite of Business Websites

 

OBJECTIVE

Consolidate and redesign the suite of business websites with the following goals: position the company as an industry leader, utilize the newly-defined branding strategy, surface the company’s industry-specific products and services, and rebrand and redesign nine different B2B websites.


MY CONTRIBUTION

I was the Interaction Designer responsible for research (comparative analysis, card sort study, usability study), information architecture, interactive wireframes, design review sessions, implementation reviews, and managing marketing content from nine different marketing teams. I collaborated closely with visual design, SEO, web development, corporate marketing, and branding teams.


 
 

COMPANY

ACTIVE Network

COLLABORATORS

  • Product Manager

  • Visual Designers

  • Web Developer

PLATFORM

web

DURATION

20 weeks

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